Helping leaders through change

Transformational Change | Career Transition | Inclusive Leadership

My name is Ali Aslam and I am an accredited Executive Coach and mentor with over 25 years of experience in the corporate world. I coach executives, senior leaders and mid career colleagues who are having to manage upwards, downwards and sideways- often all at once. My coaching approach gives them room to think out loud, test decisions before they are made and support to ensure they stay true to their values and beliefs.

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© 10 Tenths OD Ltd. All rights reserved.

The Ten Tenths Approach

My is derived from motorsport, and when applied in an organisational context means individuals and teams operating at their full potential, to drive sustained performance.In motorsport, operating at ten tenths means extracting 100% of theoretical potential; flat out, but not over the edge. Go beyond this limit and performance - be that car, driver or team will start to degrade.Most leaders and teams confuse full effort with unsustainable workloads. This tends to be heightened during periods of change, causing leaders (and their teams) to operate at a level of performance beyond their safe limits. All of which leads to an inevitable outcome: staff experiencing burnout, processes failing and delivery collapsing.The 10 tenths approach helps individuals, teams, or even whole organisations find and operate at the limit of their potential: consistently, safely, and without risk of over performance and the issues that brings.

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Services - Executive Coaching

Who I coach:
Executives and senior directors in health, life sciences, social care, higher education, housing and professional services
Accountable for restructures, mergers, culture programmes or system-wide transformation. My coaching approach helps you to lead the change without losing yourself in it.Leaders in career transition
Senior professionals at a crossroads: stepping up, stepping out, or rebuilding after redundancy or restructure. We work on what you actually want (not just what's available), how you position decades of experience for the market you're entering, and how you move with confidence rather than urgency.Leaders under pressure to be everything at once
Some clients come to me because their leadership carries extra weight: scrutiny, political exposure, or the experience of being underrepresented at the most senior levels. I coach leaders into and through these roles — combining change expertise with genuine depth in inclusive leadership, psychological safety and what it takes to thrive when the spotlight never switches off.HOW IT WORKSOne offer. No tiers, no upsells.Six sessions over four to six months, held online or in person (by arrangement).1. Chemistry call (free, 30 minutes). We establish whether I am the right fit. No pitch, no pressure. If I'm not the right coach for you, I'll say so and help you to identity someone who is.
2. Contracting session. We agree what success looks like, and where relevant, we involve your sponsoring organisation so the goals serve you both.
3. Six coaching sessions. Ninety minutes each. Confidential, challenging, and entirely yours.
4. Review. We close by taking stock of the progress made and where you go from here.* Fees discussed at the chemistry call.*

• About

About

Throughout my 25+ year career I have often been tasked with supporting leaders, teams and organisations to deliver sustainable change, across a variety of sectors.
I have experienced of leading national programmes on workforce, culture and inclusion at the most senior levels of healthcare. I know what transformational change looks like from the inside: the challenges, the fatigue, the moments where the strategy which seemed perfect in theory meets the lived experience of those who have to live it. I also know what it takes to lead change when the systems and processes weren’t designed with you in mind.I coach because I've seen what happens when senior leaders and their teams get genuine thinking space, and what happens when they don't. I set up 10 Tenths to help leaders operate at their peak, and help teams and organisations to find the best way of working together.My experience is underpinned by an Institute of Leadership and Management L7 Postgraduate Diploma in Executive Coaching and Mentoring, as an accreditation in action learning set facilitation, and a qualification as an advanced OD practitioner.In addition I also have experience in Equality and Inclusion, gained at National level in the NHS, alongside accreditation in programme and portfolio management, and helped to lead one of the largest public sector change programmes in the UK.I use my experience of Programme Delivery and expertise in Organisational Development to help leaders and their teams the support and challenge they need to realise their potential.

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